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GraphExpo Show Daily September 14 2015

Profitability Risks from Supply Theft & Counterfeit Products: What You Need to Know and Do As you navigate the latest technologies to drive and contamination of critical imaging components. The extent of damage caused in a press by counterfeit supplies and the resulting costs in downtime alone shouldn’t be underestimated. Here are some tips and suggestions when replenishing your supplies: • Don’t be fooled. You get what you pay for! If you’re ordering from a non-OEM channel be very cautious of heavily discounted products, inventory liquidation sales, offers for overstocked products, cash only deals and cartons that have misprints or poor print quality on the packaging. • Take the safe route and protect your operation and your bottom line. Order products from the OEM and trusted partners. It’s the surest way to guarantee your supplies are genuine. • If there are any suspicions that the supplies you’ve purchased aren’t authentic, it’s important to alert the OEM and the company from which you purchased the supplies. • If purchasing Xerox supplies, you can easily validate their authenticity before installing them by accessing the online Supplies Validation Tool and the security label number found on the outside packaging. Don’t let theft or counterfeit supplies jeopardize your print operation, bottom line or your reputation. Protect your operation! For more information, visit Xerox (Booth 613) and check out www.xerox.com/printer-supplies/brand-protection/ enus.html. YOU ARE THE PRINTERS Keep your business more productive and your environmental footprint smaller with industry-leading solutions designed for your world. PRESS ON Visit booth 823 to see live demonstrations of the new KODAK TRENDSETTER Q3600 Platesetter imaging KODAK SONORA Process Free and KODAK ELECTRA MAX Thermal Plates. may find its way into the open market. If found, you may have to pick up the bill. • Avoid over-ordering and storing excessive stock on site. The best way to reduce temptation for illicit behavior is not to create a conducive environment. • Return unused supplies to the OEM at the end of a contract or when upgrading equipment–don’t sell them to the collectors–they are not yours to sell. • Reinforce the risk of termination if convicted of stealing. Do you purchase supplies for your operation? Beware! Counterfeit supplies are on the rise. Did you realize that counterfeiting in the imaging supplies industry is a $3 billion business? Counterfeit printer supplies—most commonly toner and ink-are virtually indistinguishable from “genuine” until you install them—and then the trouble begins. Upon installation, some presses electronically authenticate the newly installed toner or ink, and this is where counterfeit supplies typically fail. This is actually the bestcase scenario. It’s in cases where they do sync up with the press that the real trouble occurs, for the fake toner or ink—made without any regard for quality whatsoever—will almost certainly render sub-standard image output, and worse yet, seriously damage the press through leakage YOU ARE THE MASTERS OF PLATES THE SEEKERS OF SUSTAINABILITY © Kodak, 2015. TM: Kodak, Electra, Sonora, Trendsetter. business growth and profitability, the influences of the black market on your business are unlikely to be top of mind. Stolen inventory is the core to the black market and trade in stolen printer supplies is mushrooming. Given their dollar-value, it’s not hard to see why. Another developing trade within the black market is counterfeit printing. Counterfeit printer supplies and theft in the workplace are real issues that can be detrimental to an operation if the proper precautions aren’t taken. As a print service provider, you need to protect your operation and bottom line against these blatant and serious crimes by educating yourself and your staff about the dangers of counterfeit supplies and theft. Does your operation run on contracted supplies? Today, with many print providers taking part in metered supply replenishment programs, understanding the issue and consequences of supply theft is more important than ever. If contracted supplies from an Original Equipment Manufacturer (OEM) are found for sale on the open market, they’re considered stolen property. OEMs may then pursue criminal and/or civic claims for the financial recovery of the stolen supplies that are provided as part of a contract. In cases like this, not only are the actual thieves held liable, but the operation the thieves targeted may be as well. Consider the following best practices to help secure and protect your supplies: • Maintain a chain of custody for your printer supplies and limit access to only those who need it. • Never share or borrow contracted supplies—the product INSTANTLY DRY SHEETS AT FULL PRESS SPEEDS RETROFIT IT NOW ON YOUR SHEETFED PRESS FREE LED UV SEMINAR SEPT. 15 12:30-1:30 SOUTH HALL BOO TH 460 WWW.AIRMOTIONSYSTEMS.COM | @AMS_UV Official Show Daily | PrintingNews.com GRAPH EXPO | September 14, 2015 | 37


GraphExpo Show Daily September 14 2015
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