continued from page 11 eye catching pieces that fi t within their budgets. We’ve seen a steady increase in all aspects of this area, from vehicle wraps to wall wraps to huge, vivid color outdoor signage.” Summerford also points to digital print and mailing services as two other areas where he sees real opportunity for growth. “Digital print will continue to expand because of the growing need for cost eff ective, short-run, highly customized pieces,” he said. “Mailing services utilizing variable data will see signifi cant growth as customers continue to recognize the potential of being able to directly target their audience with customized marketing pieces.” AlphaGraphics Seattle’s Stempler feels that both packaging and technology are going to be key for his company’s continued growth in the market. “Packaging, especially shorter runs with more versioning” off er a huge potential for printers. But it’s really the technology—“the glue that seamlessly connects and automates the ‘end to end’ process”—that will be the driving factor of growth. Miller pointed to direct mail and apparel as two other “big players” when it comes to growth opportunities. “Companies have identifi ed the need to diff erentiate in order to successfully drive brand awareness and increase sales. Diverse and innovative communication avenues have complemented traditional printing, and we’ve witnessed increased revenue in these three market segments,” he said. Miller’s Minuteman Press Stacey Goins, production director/ operations manager A menu of services booklet completed by Miller’s Minuteman Press in mid-2015 won a PGAMA Q Award. Th e 8x8-inch 4/4 booklet was printed on a four-color digital off set press (52DI) and included a hinge score and a French fold, resulting in a thicker book and an unexpected splash of color on the inside of the pages. Th e book is held together with matte-black screw posts. Th e cover is fi nished with soft -touch laminate. Th e back cover includes a fold-out extension that provided more space for content but also showcased a unique feature. Keith Miller, owner For more information, visit PrintingNews.com/11188582 continued on page 19 Lester Miller, VP, business development Scott Stein, VP of sales PrintingNews®com June 2016 ® Printing News 15
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