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Printing_News_February_2017

Bravado These machines are proving that the importance of a press cannot be measured by size alone. By Jennifer Wilberschied B2 The B2 format (half-size) can be found in all modes of printing whether it be off set, digital, or inkjet, and while these smaller presses generally produce smaller goods, their signifi cance is anything but short of the mark. Th ough the size of what comes off these presses (typically 19.7 x 27.8, or thereabouts) is diff erent than any “traditional” B1, the challenges and customer “wish lists” are quite similar. More variety of substrates, additional ink capabilities, shorter runs, and color match consistency are what users are asking for, and manufacturers are striving to deliver. Applications galore Applications for a B2 press are endless and include many common ones in the commercial print space, including packaging, brochures, retail signage, business cards, and greeting cards, as well as pocket folders and marketing materials. “Th ere are two notable areas that have opened up with the advent of high-quality inkjet that we do see which include high-end booklets and shorter run/reprint applications,” notes Ed Pierce, J Press 720S marketing manager, Fujifi lm North America Corporation. “High-end applications pose diffi cult to reproduce images and pages including smooth and consistent neutral grays, solids without streaks, fl esh An array of items, all created with the HP Indigo line of B2 presses. February 2 PrintingNews®com 2017 ® Printing News 11


Printing_News_February_2017
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