Table of Contents February 2017 B2 Bravado 11 15 Securing Your Customer Data Any system that processes data, from prepress to mailing, is a potential target for information thieves. Plus: How to deal with a ransomware attack. By Toni McQuillken 17 Achieving Web-to-Print Successs Th e latest web-to-print technologies are helping print providers propel their businesses to new levels. By Jeffrey Steele Departments @PrintingNews PrintingNewscom Printing News PrintingNews Search for us... February 2017 ® Printing News 3 SOCIAL MEDIA & ONLINE CONTENT Th e B2 format is proving that the importance of a press cannot be measured by size alone. By Jennifer Wilberschied 8 Printing Pulse 24 New Products 26 Classifi eds/ Supplier Directory 26 Ad Index On the Cover B2 presses are helping print shops deliver on their frequent “wish lists,” including a wider variety of substrates, additional ink capabilities, shorter runs, and color-match consistency, to name just a few. Abundant Applications, Increased Personalization and More Columns 5 Editor’s Note Th e Future is Already Here By Gregory Sharpless 20 Sales Clinic Imagining the Printing Salesperson of the Future By Joe Rickard 21 Digital Original Fighting Negativity About Paper and Print By John Giles 22 Case Study Printing’s Rules of Price, Product, and Sales Activities By Tom Crouser 23 Executive Suite Looking for the Edge By David Claerbaut 27 Johnson’s World Leadership Off , and On, the Field By Steve Johnson
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