Printing Pulse
New Recognition
Program to Debut at
PRINT 18
Th e Products You ‘Must See’ at PRINT
18 Will Be ‘RED HOT Technologies’
Th e opportunity to see groundbreaking
vendor products and equipment is just one reason thousands
of industry professionals fl ock to the PRINT event in Chicago
every fall. But with hundreds of booths in the Exhibit Hall, it can
be a challenge to really see all the innovative products on display.
Th at’s why this year the Association for Print Technologies is rolling
out the RED HOT Technology Recognition Program, showcasing the
newest products at PRINT.
Th e RED HOT Technology Recognition Program puts a fresh spin
on the now-retired MUST SEE ‘EMs program—giving attendees a
simple way to learn what’s new in the hundreds of exhibitor booths
at PRINT.
Featuring publishing and printing technology or equipment that
has come to market within the past 12 months, the RED HOT Technology
Recognition Program highlights the “what’s new” on the
exhibit fl oor. A printed guidebook will indicate the location of each
RED HOT Technology in the Exhibit Hall and each recognized product
will sport highly visible RED HOT Technology markers. Each of
these technologies is then eligible to win one of three RED HOT Vanguard
Awards, based on its merit as a game-changer in the industry.
Th e RED HOT Breakthrough Award recognizes products that build
on existing technology to signifi cantly advance its use; the RED HOT
Collaboration Award recognizes innovative new products that result
from a combination of technologies from diff erent manufacturers;
and, the RED HOT Pioneer Award will be given to a product that is the
fi rst of its kind or entirely new to this industry.
“Attendees tell us that one of the most exciting parts about visiting
the Exhibit Hall at PRINT is the opportunity to see all of the latest
products and technology in one place,” said Julie Shaff er, Association
for PRINT Technologies associate vice president, program and community
development, and head of the RED HOT Technologies program.
“Th is new program showcases the ‘what’s new’ without judgement,
and through the Vanguard Awards, recognizes technology that
breaks new ground, opening new markets and business opportunities
within the industry.”
PrintingNews.com/12422705
10 Printing News August 2018
Two Sides Releases New
“Print and Paper Myths and
Facts” Booklet for North
America
One of Two Sides’ key resources, the Print and Paper Myths
and Facts booklet, has been updated with recent facts and
references from the U.S. and Canada. Version 4 of the booklet
includes six Myths and Facts related to the key environmental
and social features of print and paper such as sustainable
forest management, carbon footprint, electronic communications,
PrintingNewscom
recycling and more.
Here are a few key facts from the new booklet:
• Net forest area in the U.S. has been stable since the
early 1900s and has increased from 754 to 766 million
acres between 2005 and 2015. Net volume of growing stock
increased by over 10% between 2005 and 2015.
• Canada’s forest area of 857 million acres has been quite
stable over the past 25 years.
• Globally, only about 10% of the world’s forests are
certifi ed – the majority of which are in North America.
By sourcing certifi ed products from a variety of credible
standards, buyers are sending a message that they support
sound forestry.
Two Sides member companies can personalize and cobrand
the booklet to describe their organization and approach
to sustainability and the environment. For more information,
please contact Two Sides North America at info@
twosidesna.org.
PrintingNews.com/12420212
Microsoft to Host Idealliance BrandQ
Certifi cation & Training at its Global
Headquarters in Redmond, Wash.
Idealliance, a global thought leader in the graphic communications
industry and a non-profi t organization with 11 strategically located offi ces around the world, has
partnered with Microsoft to off er BrandQ Certifi cation and Training on September 18-19 at the Microsoft
Global Corporate Headquarters Visitors Center in Redmond, Wash. Registration is now open for this indepth
training session at www.idealliance.org/brandq or https://tinyurl.com/y9lwkjlp.
Microsoft and Idealliance have built a global partnership to best serve the company’s global packaging
supply chain through the BrandQ program by off ering this training for brand managers and packaging
supply chain experts and by aligning the company’s own print supply chain through the global Microsoft
BrandQ Color Reproduction Certifi cation program.
Th e September training will be led by Ron Ellis, a global brand expert and consultant specializing in
brand quality, color management, automation and workfl ow integration. He is a BrandQ Expert Program
Trainer, BrandQ Certifi ed Supply Chain Expert, G7 Expert Program Trainer, Chair of Idealliance’s Print
Properties and Colorimetric Working Group for innovation and standards development, ISO Standards expert,
and global brand consultant.
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