competition with APTech’s PRINT show
from the perspective of many exhibitors
and attendees. More on this show later
in the article. In addition to publishing,
NAPCO Media off ers video services,
custom content creation, custom research,
video services, creative services,
telemarketing and list services. Another
extremely valuable NAPCO asset is
Target Marketing, which has a larger
subscriber base than all of its print publications
combined, more than 300,000
active and engaged readers across its
various channels. Th e one obvious
area omitted from NAPCO’s portfolio,
especially in light of its partnership with
SGIA, is a publication dedicated to wide
format; however, that omission is in the
process of being corrected. Wide Format
Impressions will be producing three print
issues in the second half of 2018.
National Print Owners
Association (NPOA)
Th is organization is only open to owners
of printing businesses – not general
managers or sales managers. Th e organization
has about 300 members and is
chaired by a printing company owner
for a 2-year term. NPOA hires support
from PIA for some back-end operations
in lieu of hiring an Executive Director
but is independent from PIA. Th e goal
is to boost membership to 500. NPOA
identifi es its core membership as any
printing company up to about $3.5 million
in annual revenues. Th ese are the
companies that are likely to get the most
benefi t from belonging, though larger
companies can also join. Th e majority
of members fall in the $750,000 to $1
million range, with one member having
$5 million in annual revenues. For most
members, this is the only association
they belong to. It has a very active Listserv
where members can post questions
for discussion by the group. Since only
owners are allowed on the Listserv,
they can have more candid discussions
than they would be able to if employees
had access.
PODi
PODi, managed by consulting fi rm
Caslon, was initially established to develop
a variable data language for digital
printing (Personalized Print Mark-Up
Language/PPML). Once that standard
was developed, about fi ve years ago, the
organization saw an educational need to
help print service providers/marketing
services providers more eff ectively use
variable data in creative ways. Over the
last several years, the organization has
built an impressive library of more than
500 case studies accessible to members.
Th ese demonstrate clever uses of variable
data and web-to-print. In addition
to its extensive library of detailed case
studies, PODi also off ers a series of
Is your trade printer
NOT SO SUPER?
Put our 70 years
of experience to
work for you!
Place an order today to see how we are working to
improve your bottom line with free sales tools, quality
customer service, and the widest selection of custom
1948 print products and processes in the industry!
2018
GIVE US A TRY!
Call 866.892.0653 or visit http://bit.ly/NavitorOverview for
more information and to become a new Navitor dealer today.
For more information, visit PrintingNews.com/10067843
PrintingNewscom August 2018 Printing News 25
/10067843
/PrintingNews.com