PRIMARY COLOR (#4)
PrimaryColor (#4) “is focused on expanding our technology and offering automated solutions
that enable our customers to streamline their marketing operations. We aim to become an
integrated partner with our customers, not just another vendor,” says president Dan Hirt.
your value proposition. Technology is advancing at a rate that
continually levels the playing fi eld. So your value proposition
can’t hinge on being an ‘ink-on-substrate’ provider. You need
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tradeshow graphics, fl eet
and vehicle graphics, and
labels and decals (all at
9%). Fabrics & textiles continue
their rise across our
Top Shops as well as the
marketplace (7%), followed
by posters (7%), specialty
printing (6%) and engineering
$882+
million
Total sales of
Top 60 shops
and blueprints (6%). Coming in at the
for 2016
5-percent mark are backlit display graphics,
billboards, building signs, and electrical signs;
yard/site signs (4%), fi ne art/museum graphics
(3%), regulatory signs (2%), and other (4%)
round out the rest of the applications.
Commoditization and other
challenges
Despite some of the increasing sales numbers
noted earlier, there remain a variety of
challenges that the industry must address, say
our Top Shops.
“I think the biggest challenge is the familiar specter of commoditization,”
says Ball. “And that goes straight to the heart of
MORE THAN JUST A RIP, A FULL FEATURED
SOLUTION FOR PRINTING BUSINESSES!
2017 Top Product
Wide-Format & Signage Readers’ choice awards:
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Version 11 Highlights:
• APPE4 : New APPE 4 includes smoother shades, extensive
spot color handling and seamless gradient blend
• PrintBleed : Pixel cloning and contour
duplication to expand print area
• Sync&Deploy : Synchronize RIP station and Print
ƃȶȥ˪njʠɭŔʋǫȶȥɽࡳ¡ŔȥŔnjơʠɢƎŔʋơɽǫȥȶȥơƃȍǫƃȇŔȥƎƎơɢȍȶˊ
them automatically through the entire company
• OpenCL : Boosted computing for higher RIPPING speeds
• Optimized for Print Clustering and Digital Presses
ĪzòzþčòþSGIA NEW ORLEANS! BOOTH 345
CALDERA CALDERA Inc Inc - 1850 1850
East 121st Street, Suite108, Burnsville, MN 55337
Tel. 612-216-5212 - Fax 612-486-9485 - www.caldera.com - contact@caldera.com
For more information, visit PrintingNews.com/10004280
PrintingNewscom June 2017 Wide-Format & Signage 13