Printing Pulse
BMG Now Carries the Vescom
Line of Digital Wallcoverings
BMG has announced the addition of the Vescom
line of digital wallcoverings to their Digital Décor
Suite. Vescom BV is known for their high-end
line of Type II vinyl embossed media and is the
world’s largest commercial wallcovering company.
In a world of increasing personalization, digitally
printed wallcovering is the trendiest way to produce
unique wall decoration. Digital wallcovering
is more immediate, cost-eff ective and individual
than anything that’s been available to the interior
décor industry in the past.
Compatible with latex, UV, and eco-solvent ink
technologies, Vescom wallcovering is the industry’s
cleanest Type II PVC and meets stringent EPA
requirements for low-VOC emitting products, the
company repports. It’s non-phthalate and formaldehyde
free, commercial-grade media with a Class
A fi re rating.
printingnews.com/12328853
Toast Named a
Gold Winner for
its Toast Mobile
Lounge Vehicle
Wrap
Toast, a lifestyle Cannabis
brand that provides a sophisticated
6 Wide-Format & Signage June 2017
consumer experience,
has been named a Gold winner for its Toast Mobile Lounge Vehicle Wrap and
a Platinum winner in website design by Th e Hermes Creative Awards. Th ese
awards underscore the inspired creative work of Toast’s chief creative offi cer,
Gabrielle Rein, and Viceroy Creative. Th e Toast Mobile Lounge Vehicle Wrap
was designed as an inventive solution to provide advertisement during the
brand’s launch in Aspen, Colorado; it provided a huge canvas on which to
paint the brand story, increasing awareness and gaining brand recognition.
Viceroy’s vehicle wrap distinguished the Toast Mobile Cannabis Lounge in
partnership with Loopr and created a backdrop for social-media content and
press. Th e Hermes Creative Awards is an international competition for creative
professionals involved in the concept, writing, and design of marketing
and communication programs and print, visual, and audio materials.
printingnews.com/12332248
Liberty Carton Expands with New EFI VUTEk
HS125 Pro Inkjet Press
Minneapolis-based Liberty Carton, one of eight box plants owned by Liberty
Diversifi ed International, will be adding an EFI VUTEk HS125 Pro printer
to its production platform. Th e company, which was founded in 1918, produces
a wide range of innovative corrugated products, from brown shipping
boxes to sophisticated die-cut boxes, high graphic packaging, promotional
packaging and kits, and POP displays. Th e VUTEk HS125 Pro printer will
be added to the company’s fl eet of off set and fl exographic presses. Liberty
Carton has a dedicated team focused on digital printing, displays and retail
ready solutions that will spearhead the implementation process for the
new printer, which was installed in the fi rst quarter of 2017. “We expect to
use the VUTEk HS125 Pro for standard boxes, retail-ready boxes, displays,
signs, and promotional kits,” Fiterman adds. “We’re anticipating that our talented
team will also come up with additional uses for the printer as we gain
more experience with it.”
printingnews.com/12331076