DG3 Revitalizes Corporate Print with Dynamic Digital Strategies Diversifi ed Global Graphics Group’s (DG3) evolution began in 1983 when it was established as a print brokerage for fi nancial services companies in nearby Manhattan. Through organic growth and acquisitions, by the mid-2000s, it had added facilities in London and Hong Kong to serve the world’s major fi nancial centers. “Our customers are Fortune 500 companies, major fi nancial institutions and pharmaceutical organizations,” explains Joe Lindfeldt, Executive Vice President, Strategic Development, DG3 Worldwide. “The work we built our business on, and still handle today, is content-sensitive and time-critical. Jobs would come in at six in the evening and have to be on people’s desks fi rst thing in the morning. We continue to be the market leader in this service and now also provide similar high volume and time sensitive materials for mutual funds, pharmaceutical, and other major companies. To maintain market leadership, they realized that they had to be a single source platform, covering full digital and conventional prepress, print, fi nishing, and fulfi llment. So, they offered heat-set and cold-set web offset, sheet-fed offset, and digital, with comprehensive fi nishing capabilities, all in-house. “In 2008, things changed,” Lindfeldt says. “Already falling run lengths dropped further; customers were trimming budgets and looking at replacing print with electronic communications. It was time to adjust our strategy and our offering,” he says. “We wanted to be able to reduce the cost of digital print but ensure quality and reliability–that means maximizing uptime. So, in 2008, we installed our fi rst HP (Booth 1825) Indigo digital press.” The installation of HP Indigo 7800 and 10000 Digital Presses at DG3 made high quality, added value jobs possible. The presses enabled them to eliminate a conventional press, save time, and eliminate a lot of conventional consumables and processes. It also meant increased our margins and lowered material costs. Next up was the installation of an HP PageWide Web Press T230. While recognizing the continuing need for conventional print for long runs, they wanted to help their customers change from static print to developing their products using variable data. “Installing the HP PageWide Web Press T230 was a big decision, but we believe the cost-dynamic of digital printing has been forever changed by it,” he says. “The ability to print on widely different substrates at high speed has driven down the overall cost per delivered page.” “It’s been an exciting time for developing digital services and helping customers improve the way they communicate with their customers. With collateral virtualization we have digitized–and manage–50% of the documentation for the organization, saving them money, increasing response rates, and generating digital printing for us,” Lindfeldt says. “By making collateral production a highly automated ‘set it and forget it’ process, following defi ned specifi cations and parameters, the whole process has HP Indigo 7800 become more effective. “We work with a lot of suppliers, but we’ve never had support like we’ve had from HP,” Lindfeldt concludes. “HP came with a whole business perspective, complete with resources for product development, front-end support, back-end support and training. With the help of HP we have been able to achieve strategic goals more quickly and help our customers realize theirs.” Now in 2016, the HP Indigo 7800 and 10000 Digital Presses and HP PageWide Web Press T230 have made DG3 better at what they do and surpass expectations of their end customers. Offi cial Show Daily | PrintingNews.com GRAPH EXPO 16 | September 27, 2016 | 17
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