Welcome to the House That Print Built A new “show me” feature that is debuting at this year’s GRAPH EXPO will welcome show visitors who are exploring new profi t opportunities into The House That Print Built. Debbie Vieder, the Director of Communications for NPES/GASC, sat down with us to share a sneak peek at what they will fi nd there. Unlike other specialty show fl oor sections at GRAPH EXPO 16, The House That Print Built isn’t demonstration centered. There will be no machines up and running; its thrust is different. Rather, it’s where some of today’s hottest print applications hit home. A handy “realtors guide” will be available at the booth for visitors to take and learn more. “Increasingly, printers who are producing items in their current niche have new opportunities, with their existing equipment they already have, to expand their service offerings into new markets,” said Vieder. “Rather than a place to examine the technology—which they will find amply demonstrated across the exhibition fl oor in individual supplier booths—here is where they can come to experience everyday printed applications that are all around us and consider potential new print profi t opportunities.” The new show floor feature will display graphics from the ground up with a goal of helping printers think beyond traditional ink on paper applications. It aims also to demonstrate how printing on various substrates can be used to give entirely new life to objects that we see and touch every single day. “It’s an inspiration zone,” Vieder noted. A few of the types of applications you should make a point to check out include: • Wall coverings • Window treatments • Furniture • Apparel • And more In keeping with the House theme, exhibitor representatives who contribute applications to the feature will be periodically be available there, or may be found at their individual booths to answer questions—with the real thrust of the House to give show visitors a chance to browse and be inspired. Each application will be listed on a “realtor fact sheet’ that will have detailed information about the application itself, the equipment used to produce it, substrates it was printed on, along with any other pertinent notes. It will also provide the manufacturer’s name and their booth number, for visitors who want to learn more to know where to go to get their specifi c questions answered. “We hope show visitors will come away from The House That Print Built energized, ‘thinking outside the box’, about the new products that they can produce today with technologies in their existing fl eet, and also get a sense that if making a purchase, what will give them the most versatility to expand service offerings in the direction they want to go,” said Vieder. Most printers already either have equipment in-house, or are in the process of purchasing new technology that can handle a wide range of creative applications. It’s just a matter of opening the door to consider the possibilities at The House That Print Built (Booth 2566), that will welcome visitors throughout the duration of the show. Graphic Partners Expands Business with Addition of Flexible Digital Technologies from Ricoh Graphic Partners, an Illinois-based commercial and digital print provider, chose the Ricoh (Booth 2035) Pro C9100 digital print platform to provide a new style of application to its customers, creating a market niche for themselves and helping customers’ applications stand out. Upon recognizing the variable data printing (VDP) and long-sheet capabilities this platform delivers, Graphic Partners moved quickly to leverage it for short and long VDP runs—addressing demands from their marketing savvy customer base. “Ricoh gave us the technology we needed to serve our clients better,etter, rather than just trying to sell us us a a box,” says Kirk irk Larsen, Partner, Graphic Partners. “Their team understands the importance of innovation, especially in the commercial print space. Many times, customers don’t know what options they have until they’re presented to them. Working with Ricoh to add long-sheet technology has given our sales people something new and exciting to talk about with our customers.” Graphic Par tners has been in business for more than 100 years and has been blazing trails in digital printing since 1988. Priding themselves on providing print solutions personalized for customers’ needs and the strong customer relationships they forge, the company is always looking for new and innovative ways to serve customers. To that end, Graphic Partners keeps tabs on the latest technologies and their capabilities, ready for opportunities to create something never-before-seen. Since installing the RICOH Pro C9100, the company has leveraged the device’s ability to print six pages duplex to develop creative new kinds of collateral that are proving a hot commodity for customers. Additionally, Graphic Partners has seen increases in effi ciency and information fl ow, helping them to complete more work more quickly and seamlessly adapt to various customer requirements. With speeds of up to 110 pages per minute (ppm) and the ability to print on media up to 400 gsm, the RICOH Pro C9100 delivers high-quality output, increased productivity and reliability at prices much lower than what is generally available. In a market previously limited to more expensive offerings, the RICOH Pro C9100 enables companies like Graphic Partners to pursue new applications and decrease turnaround times. “Our relationship with Graphic Partners is the perfect combination of innovative technologies and creative ideas,” says John Fulena, Vice President, Production Printing Business Group, Ricoh Americas Corporation. “At Ricoh, we place a premium on innovation. It’s what drove us to release the RICOH Pro C9100 series in the fi rst place. So seeing Graphic Partners build on that innovation and fi nd new and exciting ways to serve their customers is truly inspiring to us.” 8 | September mber 25, 2016 | GRAPH EXPO 16 Offi cial Show Daily | PrintingNews.com innovaly Many mers have to et people ew an r s en ils nt- 88.emviding print 400 the It’s what us release Graphic and Ricoh Pro C9100 digital print platform
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