%
Utilities & Energy
Safe & Secured Cities
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2017 STATE OF THE SECURITY INDUSTRY REPORT
This E
Key Vertical Markets
Respondents were asked what the key vertical markets their fi rms
currently have a presence. They were asked to select all that applied.
Here are their responses in order of priority.
Retail
Education
Commercial
Residential
Manufacturing & Industrial
Healthcare
Government
Banking & Finance
Transportation
Critical Infrastructure
Sports & Leisure
Gaming
68.4
46.5 44.8 44.8 44.3
42
29.9 29.3
23
12.6 11.5
20.7 18.9
43.1
Commercial and Retail Sectors Lead Verticals
Respondents showed a wide diversity of vertical markets served
in the survey, but commercial proved to be an overwhelming
winner, with retail, education, residential, manufacturing/industrial,
government and healthcare all being grouped into a very close
cluster of business focus.
Integrators featured in 2016’s Fast 50 awards, an annual accolade
hosted by Security Dealer & Integrator magazine highlighting the
fastest growing systems houses in the United States said that
corporate/enterprise, healthcare and education were the top three
markets served, mirroring the State of the Industry results as key.
Many of the integrators have targeted one or two of these hot
verticals in the hopes of becoming a trusted advisor specifi c to that
industry. Firstline Security Systems, for example said they were
strengthening its new customer base by strategically targeting the
verticals that they are able to provide the highest level of expertise
and value to the end-user.
An executive VP from Central1Security added that the ability to
strategically run two separate vertical markets to grow RMR while
obtaining large projects to cover the profi tability margins was key for
their fi rm.
Of course, some of these verticals are more challenging than
others. One of the most important considerations for markets
such as government, utilities, critical infrastructure, healthcare
and education is compliance with a variety of market-specifi c
regulations. Director of Client Services for is3 Tech Services LLC said
that a large percentage of its business was directly related to critical
infrastructure and government compliance requirements.
While another pointed to quickly emerging markets. The CEO of
Carter Brothers Security Services admitte d that the emergence of
“smart cities” — encompassing a host of urban technologies enabled
by enhanced and secure IT systems — will have the power to change
the way we will live, do business and protect ourselves, adding that
the security industry will be forced to adapt and change based on
the technologies designed for these cities/developments.
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